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Topic starter
A nonprofit environmental group includes a free gift of address labels in a letter asking for contributions. Which social psychological principle is the nonprofit group trying to use to increase contributions?
(A) self-fulfilling prophecy
(B) stable attribution
(C) compliance strategy
(D) fundamental attribution error
(E) out-group homogeneity
Spoiler
Answer
(C) compliance strategy
Spoiler
Explanation
Including the free address labels is an example of norm of reciprocity, one of the compliance strategies. People are more likely to help if they feel someone has done them a favor, such as including a gift in a letter asking for contributions.
Posted : 26/06/2024 1:14 pm